Introduction –
Attarintiki Daredhi is believed to be a family entertainer and has created a hype which would be long lasting and here to stay. The movie has of course released its theatrical promos and have hit the audience in the right chord. It has surpassed all the expectations when it comes to hype being created before a movie release. The reason for it would of course be the entire package of the film, the casting, the directors and so on. The genre of family entertainment is possibly the most successful category in India, as the culture of the country is such that entire households go to the movie together and thus it keeps the chances high for the film to be a big hit. In fact the film is supposed to be very successful due to the lone fact that it is targeted at not just a single viewer base but at multiple or even the complete viewer base in its entirety.
Development of the project –
The movie stars Pawan Kalyan and Samantha who had previously lit the screens of fire in their previous super hit “Jalsa”. The magic created by the duo in that film led the directors and the people responsible for the cast to waste no time but get a hit pair like this for their film, which should make their film’s success a cakewalk. The story line of the film has as has already been mentioned is one of a family entertainment. South India is a place which is still steeped in tradition requires a lot more traditional efforts than the other parts. A family entertainer might not be always a good idea for the other parts of the India, where movies a usually made with the idea of entertaining a particular category of people. For example, the young and fresh movies being created at this point in Bollywood which are essentially targeted at the younger working generation, as a perfect movie to unwind over the weekend. The South Indian movie viewership is not just based on a simple categorization but on sticking to the tradition whereby an entire family could easily go to the movie and unwind, without thinking specifically about any categorize. And this sticking to the norms is most certain to make the film a sure shot hit with the promos and the casting done accordingly.
Lead actors –
Pavan Kalyan is a name to reckon with in the South Indian film industry. An extremely talented actor, he has a number of hits that are dedicated to his talent. He is not just a successful hero in the films but also a renowned martial artist in his own purview. He has argued to be the most highly paid actor in the South Indian film industry after Rajnikath. He is is so much dedicated towards his art that he took years of sabbatical to attain perfection in the Japanese martial art form. A gentleman of such talent and dedication would of course be the perfect option to be chosen for a potential super hit, and that is exactly what the director ha tried to stick to with his casting this time.
On the other hand his female co-star Samantha is a very young yet notable name in the South Indian film industry. She has not just played the role of average heroines but has also explored the art form by doing diverse roles, sometimes going to the limits of acting as a disabled person. Her talent has been noted and recognized by the film industry through many awards, but this has not stopped her from being focused and a perfectionist in her work. A true actress, she has indeed surpassed all the expectations and made her fans even more proud, something that she is again expected to do through this movie.
The director –
Trivikram Srinivas is one of the of the most talented directors in the Telegu film industry. Interestingly he had initially started off as a dialogue writer, at which he excelled. This success however did not take away from his love of direction. Very soon he was seen pursuing his dream of direction and churning out hits. Apart from these two very successful career options he did not limit himself to anything and went ahead in his career ensuring that he does other versatile related tasks such as singing and writing down the lyrics. In fact it will be unfair if the man and his talent are not recognized. His talent has been recognized and awarded a multiple number of times and a claimed by critics all over the film industry. He is supposedly believed to be the one with the Midas touch and could turn any simple story line into a walk of rare perfection. Such a director and his work would of course have a lot of expectations and anxiety among the general audience. And of course it is needless to say that he has never disappointed anyone through his films. It is thus no doubt that his movie with another stalwart would be creating a lot of hype and interest on its way.
Production house –
The production house that is associated with it is the Sri Venkateswara Cine Chitra, which had been started by BVSN Prasad. It has been a notable production house for quite some time now and has of course been associated with highly acclaimed movies. It has on several occasions also collaborated with other production houses such as Reliance Entertainment for projects of a huge nature. It is therefore again a big and successful hype creator as it is one of the most acclaimed production houses in South India known for its superior movie quality. When the audience go for a movie they don’t just rely on the cast and the director but on the whole package in general which would of course include the production house involved, as they are looking for familiarity and popularity in every aspect.
Other attraction –
The music director of this film is none other than the very famous Devi Sri Prasad. He started his very successful career right from his early days in college and continued striving for perfection. He had started initially in the entertainment world by starting as a music director in television. But small screen did not satiate his growing talent. He was very soon seen as a music director in top notch South Indian films. A natural culmination of his career was when he reached the pinnacle and entered into the world