Rajinikanth is regarded as a demi-god to the half of the nation and a superstar icon across the world. The legendary Tamil actor needs no introduction as he has created a cult in his name. July 22nd has been conceived as one of the important dates by many, because it is release of Mr. Rajinikanth’s new release, Kabali.
Rajinikanth is a brand himself
Fans across the nation has been waiting patiently for the release of the movie, but there are several popular brands that have been able to make money by promoting the movie in the most unique and distinct manner. Kabali has been linked with five top brands in the country, and it shows that anything associated with Rajinikanth is a brand in itself.
The 5 popular brands
The Rajinikanth starrer movie, Kabali, has left no stone unturned in advertising and promoting the movie to the masses. Let us have a look at the list of the brands.
AirAsia:
AirAsia is the official partner of the movie and the entire body of the airplane has been painted with the posters of the movie. The Airline has also offered special deals and packages to the fans. Moreover, the lucky guests will be given the chance to fly to Chennai for the film preview and will also be served with special in-flight menu. Official goodies and signed mementos and movie merchandise will be distributed as well.
Airtel:
In the past as well, Airtel has been associated with the promotion of several Indian movies, but this time, it is huge, all the more because Mr. Rajinikanth, the lovable, “Thalaivva” is there as the main character in the movie. Airtel has launched special “Kabali” recharges and also SIM packs along with film’s hello tunes, popular songs and dialogues that can be downloaded.
Muthoot Fincorp:
This brand has gone one step further by making Mr. Rajinikanth the icon of the nation. Muthoot Fincorp has been associated with Kabali for its promotion and the brand has done an excellent job. Silver coins with Mr. Rajini’s embossed image is on sale. The coins are available in 20grams for Rs. 1400, 10grams for Rs.700 and 5grams for Rs.350. What can be a unique way of promoting the movie?
Cadbury:
Cadbury is the brand that is adored by people of all ages starting from kids to senior citizens. This is where the brand has played its marketing strategies. A special 5-star advertisement has been released based on Kabali version of the famous Ramesh and Suresh ad. The ad has been successful in reaching the audience via the television medium along with the internet.
Amazon:
Amazon, the popular online merchandise has played a huge role in the promotion of the movie as well. The special “Kabali” mugs, phone covers and t-shirts were made available on the Amazon website. In fact, you can still get them at an amazing discount rate. Grab it now and keep it as a memento.
Every movie casting superstars spend money on the promotions. But, “Kabala” is unique because of Mr. Rajinikanth’s presence as the protagonist character.