Shobu Yarlagadda as well as Prasad Devineni working with Arka Media Works is the producers of the Baahubali franchisee. After the huge success of the recent release from this franchisee, Baahubali 2: The Conclusion, they have become big names and topics for case studies on ways to market a great blockbuster. Baahubali 2: The Conclusion became the very first film in India to have received a gross income of around one thousand crores rupees from theaters all across the world.
Shobu Yarlagadda has spoken on the recent success, saying that the effects of this success are still sinking in. According to him, it was a well known fact that the film would be a great success. However, the great speed at which it became successful caught the producers off guard. He believes that the success was owed to a great combination of a good quality story as well as the various different emotions which find their roots in the storytelling tradition of India.
Other factors which helped in the success include the greater than life canvas which was used as well as the great action sequences. The sets were dynamic and very good quality visual effects as well as technical details such as photography, music and sound were also a great help.
Making the Film
Shobu has always placed his faith in SS Rajamouli. According to him, Rajamouli can handle storytelling which is larger than life as well as dramatic action sequences in a great manner. He also shares a very close and personal bond with the director. Hence, he could trust him with such an important and big project such as Baahubali. It was already decided that Baahubali would be made in two parts. This decision was taken when the script was written, even before the beginning of shooting for the first part began.
He believes that Rajamouli is a very talented director and also a very hard working one, which is an understatement in many respects. He is also not affected by money. Rajamouli is a director who works purely for the great love of films. Hence, due to all of these factors he has become such a great success today. Shobu really believes that a good film which has a theme as well as emotions which can be felt emotionally when placed in the correct manner can work in any language or in any territory irrespective of certain differences.