The south Indian industry has gone through a rapid change in the recent years and the industry has highly benefitted from extensive promotion and innovative marketing strategy. The distributor now a day doesn’t confine the regional films under a certain barrier and release it all over the country and even sometimes in the international market. This has really enhanced the film business and the films are getting a lot of commercial success. In the previous days many good films were unsuccessful at the box office due to the lack of proper promotion and marketing. Now a day’s almost all films are getting success and new records of the box office collection is being created. The film Magadheera is the highest grossing movie in a Tollywood box office which has collected a record amount of 70 crores. But the trend in which the recently released movie Attarintiki Daaredhihas been doing business, it is expected by many experts and analysts that it will break the record of Magadheera.
About Magadheera
Magadheera was released in the year 2009 which was a historical drama based on action and romance. The lead actor and actress were Ram Charan Teja and Kajal Agarwal respectively. This film was directed by S. S. Rajamouli and Allu Arvind played the role of the producer of the film. This film was widely praised by both the critics as well as the general audience. It gained huge commercial success breaking all other records in terms of box office collection and become the biggest hit in Teleguindustry. It was released around 40theatres. And it made an amazing collection of 30 crores in the first week only followed up by more money. By running over 100 days it almost collected 70 crores in Indian market
The success of Attarintiki Daredi
This film directed by Trivikram Srinivas was released in the year 2013.the genre of this film is comedy and drama and it stars the Telegu superstar PawanKalyan and Samantha in lead roles. This movie got a huge response among the audience and opened with a huge collection in box office. The people absolutely loved the movie and being released at the time of Navratri and dusshera this movie did huge business in India. In just 6 days of span it collected 33.38 crores .This really is a huge amount and if the movie continues to do business in this pattern then it can be easily said that Attarintiki Daredi will beat the record created by Magadheera in the box office and will cement its position in the top of the ladder as the highest grossing Telegu movie ever. According to the analysts the rate at which this film is doing business, within just 2 weeks it will easily cross the 70 crore mark and become the most successful film in Telegu industry. This whooping success of the film has led to the makers to have a Thank you function which will be attended by all the stars and cast members of the film.
Conclusion
This huge success of the movie is a proof of how advanced the Telegu industry is in the modern days and if this trend follows this record will also not last very long. We hope that many more successful films come in the future.