Govinda Raju (Vennela Kishore) is a careless guy from Bhimavaram. He wastes time enjoying with his friends without taking any responsibilities. This irks his uncle and decides to marry his daughter to a software engineer. Govinda Raju challenges his uncle that he will marry a beautiful girl than his daughter. Govinda Raju takes help of his buddy Ramesh (Thagubothu Ramesh) and moves to Hyderabad. There he meets Lucky (Priyanka Chabra) and falls for her. Govinda Raju marries her. Then his life takes a turn. How this turn affects Govinda Raju forms rest of the story.