Madhura Sridhar's recent release 'Back Bench Student' did not go well with the critics but the director remains unfazed by the criticism. Unlike his contemporaries who project only good things about their movies in the publicity campaign, Madhura Sridhar is printing all the good and bad reviews on his movie posters. The caption on them 'We Back Benchers may fail in subjects (meaning - Reviews) but will always pass with distinction in life (meaning - Collections). This kind of publicity is grabbing the eyeballs of the audience and industry people. Also the campaign is aiding to improve the movie collections.
Madhura Sridhar will work on the script of his next movie, ‘Dana Karna’, once he completes the promotion of ‘Back Bench Student’. The movie ‘Dana Karna’ is the official remake of Bollywood super hit movie, Vicky Donor.