With Srirama Navami coming on Friday and a long weekend as a result is lolling out cash to Tollywood. The theaters in the state are densely crowded on the festival day. With 4 films releasing today, the theatres were all fully packed and the initial openings of these films are estimated to be massive. Interestingly, movies with no big stars too attracted good crowds. And this rush is likely to continue for the coming two days as well.