Prakash Raj produced Allu Sirish’s debut film ‘Gouravam’, was released on Friday worldwide and got mixed reviews. But this movie did not get released theatrically in some countries. This was brought to Prakash Raj's notice and he decided to do an experiment. The movie can now be watched online in www.Prakashrajlive.com on pay-per-view basis.
Prakash Raj posted a voice bubble regarding pay-per-view basis for movie lovers worldwide. Hope this new initiative succeeds and draws attention of makers.