Sentiments are not new to Tollywood heroes. Some of them have Sankranthi as a sentiment. They believe the movie will be a sure hit if it gets released on this auspicious day. This sentiment has been working out great for Mahesh Babu. His career blockbuster movie Okkadu (2003) was released for Sankranthi. For the last two years he has been making clamor as a Sankranthi hero. Businessman (2012), and Seethamma Vakitlo Sirimalle Chettu (SVSC -2013) were released for this festival. Now the makers are planning 1-Nenokkadine also for this Sankranthi and they will be releasing it on January 10th.
Sukumar is directing this movie on 14 Reels Entertainments banner. Kriti Sanon is the love interest of Mahesh Babu in this film. The second teaser for 1-Nenokkadine was released on the eve of Mahesh Babu second birthday (August 9). In the first three days the teaser garnered 10 million hits. According to the movie pundits this is supposed to be a record.