Satellite rights are a strong source of income for movies. If it is a big film, the TV channels compete to buy the rights of the film before its release. Pawan Kalyan, Mahesh Babu, Jr.NTR … film satellite rights get sold for huge amount of money. Recently Pawan Kalyan’s Attarintiki Daredi satellite rights got sold for a huge amount. Infact that was a record.
Now 1-Nenokkadine of Mahesh Babu has erased that record. Sun TV Network has acquired the satellite rights for this film. The amount is not disclosed, but according to reliable sources it fetched Rs.12 Crore. Power stars Attarintiki Daredi satellite rights seem to have been sold for Rs.11 Crore. Well on this account Mahesh Babu is No#1 in terms of satellite market also. The film is gearing up release on January 10th of 2014.