Mahesh Babu Starrer ‘1’ Nenokkadine is gearing up for a unique marketing approach to promote and build up a good pre-release buzz. Devi Sri Prasad has composed the tunes for ‘1’ Nenokkadine, which is directed by Sukumar. Preparations are on for a grand audio release in USA and the movie unit also planned to broadcast the event live and stream it in the theatres for its audience.
However, the actual audio release scheduled for December 14 has been postponed. Instead of December 14, the unit has decided to release the songs of '1' Nenokkadine on December 22. The makers believe that there should not be a large gap between the audio release and the movie, and as such have taken this decision. The movie will hit the screens on January 10 as a Sankranthi gift.