Unique promotion for 1-Nenokkadine

By - December 02, 2013 - 03:56 PM IST

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Movie promotions these days are very aggressive. It is very essential for any film producer to promote his film through various market initiatives. Following the current-day trend, the makers of 1-Nenokkadine are gearing up for the in-thing promotion. Unlike others, who aim at youth, mass and ladies, 14 Reels Entertainment officials have focused on school kids, who were always ignored in the past.

Having known about the fact that, “If a school-going-child is impressed by a movie and wants to watch it, his entire family will accompany him to the theatres. So, a minimum of three tickets will get sold out.” Following this technique, the makers of Mahesh Babu’s 1-Nenokkadine have already started the promotion of their movie with a contest for school children.

The makers begun a competition named “ARE YOU THE 1” for selected schools in Andhra Pradesh. Top 10 students from 1st to 10th classes selected from various schools state wide will receive special gifts from Prince Mahesh Babu at the audio-release event. According to the producers, 400 schools have already enrolled for this contest. The audio of the movie will be unveiled grandly in mid-December.

Exposing this news, producer Anil Sunkara tweeted, “If your school is interested to conduct 'ARE U the 1' student contest please contact [email protected] Already 400 schools confirmed.”