Director S S Rajamouli is one person who has set a rather high benchmark of success for himself and that’s why he is a role model and inspiration for many. True to that, whatever he says is believed strongly by all without a second thought. The best example for that is the power of his tweets.
If Rajamouli gives his blessing in twitter for a film it will get life. Sometime ago, he gave the poster of the film Hrudaya Kaleyam and his tweet triggered enormous social media discussions on the film. It spread like wildfire and the film became a hit. Similarly, Rajamouli wrote something about the recent release Oohalu Gusagusalade.
Of course, it is produced by Vaarahi Chalana Chitra banner and he had to get his hand but added to that, he tweeted about actor Srini Avasarala’s direction and other plus points in the film, that’s how it worked at the box office. Recently he also put his favorite dialogue from the film Autonagar Surya and irrespective of the talk, people are showing interest in the film now. Well, his tweet looks to have become very valuable for the cinema business.