The cinema industry has the habit of exploring different locations for its films and song shootings. Akin to that, they seem to apply the same principle even while conducting their events. This is more in the Tollywood arena. Well, the cine folks keep changing their hubs from season to season.

Earlier, for any award function or film related event, the hub was Taj Krishna hotel. Even some of the big stars and actors used to get accommodated there. But later on, the mood changed and the hub shifted to Novotel hotel in hitech city. But the latest entrant to grab the Tollywood hub is Park Hyatt hotel.

Despite the fact that it is the most expensive hotel in the twin cities of Hyderabad, Secunderabad it is seen that Tollywood has developed a fancy for this place. Recently, all those celebrities who came to Santosham Awards from outside were put in Park Hyatt and even the event took place there. In the residence section cine celebrities like Ram Gopal Varma have got accommodation on long term basis. Let us see how long this affinity lasts.