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Paathshala: Unique Campaign Turning Heads

By iQlik Movies - September 20, 2014 - 03:42 PM IST

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Any film big or small is relying heavily on the publicity and promotion strategies and if one comes up with variety and innovation, it is setting the right kind of expectations among the audience. One film which is doing it right now is Paathshala. They have come up with a unique campaign which is turning heads of everyone.

For starters, a van painted with Paathshala holding the hoarding atop is seen making rounds in Hyderabad. It also came near the famous Prasads multiplex during rush hour. The makers have come up with a concept known as ‘My past, my Paathsala, my life is my Paathsala’.

As part of that, they are getting many film celebrities to hold placards with the slogans and taking photos. These pictures are getting uploaded in Facebook and the celebs are also sharing their college and school experiences. This is a rather interesting approach they have taken so let us hope the film is also equally appealing.
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