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Is This included In Promotion Budget?

By iQlik Movies - September 24, 2014 - 03:11 PM IST

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These days, more than the budget catered to the making of the film, it is the promotional budget which is taking the lion’s share. And it has become a mandatory requirement for the film to run smoothly at the box office. But what is happening with one film is blowing away the lids of many people.

We are talking about the film 'I' and its hungama. Recently, for the audio release of the Tamil version, Hollywood muscleman Arnold Schwarzenegger was the chief guest. Now, news is that for the audio release of Telugu version, action star Jackie Chan would be the chief guest and for the Hindi version, it is going to be none other than Sylvester Stallone.

If this is true then it is going to be crazy. But the big question is, are their budgets part of the promotional expenditure? They don’t come just like that. Men like superstar Rajinikanth and others don’t ask royalty for their public appearance. Out of relation they come and go. But that is not the case with Hollywood stars, they have to be paid in high figures. Just the arrangements for their paraphernalia itself cost a bomb. So what exactly is the business plan of Shankar and producer Aascar Ravichandran is beating everyone’s minds!
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