In the last few years, you may have noticed how many films are coming in with a title and a tagline attached to it. In most cases, it has worked in drawing the attention of the audience but recently one film got maximum attention owing to the tagline than the title itself. Of course, this attention was on a very lighter note.
We are talking about the horror treat The End and it had at tagline that read Na pellaniki deyyam pattindraa. Many feel the main reason behind the film’s huge success is this tagline in a light hearted way. This comment is coming from men obviously.
Previously, books with titles revolving around wives got an element of public attention and gained some mileage. For this movie, though the tagline may have been written in a fun cum fear inducing way, ultimately, it is the content that clicked very well and the film worked at the box office.