Natural actor Vikram and world class director Shankar is not leaving any stone unturned in promoting their I movie in Tamil-Telugu and Hindi language movie buffs. Makers of I film are taking special care in doing publicity to attract and make their movie arrival news reach to every section of audiences.

Recently first song from I movie released in Hindi to get hold of the north audiences and now, one more active promotional step has been taken by I team. Hero Vikram is going to promote I movie by appearing in one of the episodes of Big Boss reality show, hosted by Salman Khan.

I Hindi trailer will be released on Big Boss show and I Hindi audio release date will be formally announced in the reality show. Down south, I Telugu audio release event will be held on 30^th December, 2014 and a surprise guest list is expected for the music function. I is getting ready to mesmerize everyone on 9^th Jan, 2015.