When you look at the vast expanse of Indian cinema and the various tranches of it, you can understand the distinct divide. The big cut comes between the north and south and so is the case with the media. But then, a national hero thinks otherwise and his statement came as a delight for the southern media.
We are talking about the living legend Amitabh Bachchan and he came up with a tweet which goes like this – ‘Many interviews with the print media ... but best part they were all Regional Media, an entity often ignored! I am happy we did it.’. Big B is currently promoting his new movie Shamitabh.
Unlike the presence that national media has, the regional media has its stronghold only in their respective states but with Big B giving a statement like that, the entire Bollywood fraternity are now beginning to look at the regional media as an important vertical to be associating with. This is indeed a good sign for the regional media in future.