Considering the growth and expanse of the entertainment circuit and the money that has been flowing in the last few decades, it has become a multi-crore industry with huge stakes. But unlike the other industries which are not affected by external factors, the cine industry’s economy rests a lot on such things.
While the festival and vacation season is considered the hot period, the exam season, weather issues, Bandhs and even sports season tend to cause a dent on collections. Now, Tollywood is facing the big threat from February onwards. This is the threat of the World Cup Cricket scheduled to take place in Australia.
Whenever India is playing the matches it is obvious that all will be glued to the television sets. Despite that, some films like Temper, Krishnamma Kalipindi Iddarini, Malli Malli Idi Raani Roju, and others are braving the cricket season. They are confident that their films have enough material to woo the crowds to theatres. Given the fact that world cup matches start at 6 am IST due to time zone difference, this should serve a benefit.