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D. RAMA NAIDU - The True Movie Moghul

By - February 18, 2015 - 04:38 PM IST

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Dr. D. Ramanaidu is one of the most prolific producers of not just Telugu Cinema but also Indian Cinema. He has produced many successful films in various Indian Languages and introduced new artists, technicians and thought provoking subjects for films. He made sure that the thought provoking films are not too preachy but entertaining by adding his own style of mass elements.

But what made him become most successful personality in the film industry? His banner Suresh Productions is one of the most prestigious banners in Telugu Cinema for over five decades. For a person to become successful in the film industry, just the zeal isn’t enough. It takes lot of hard work, determination and unfaltering spirit to bring novelty for Films. D. Ramanaidu is one unique producer who has all these aforementioned traits.

Just like how Rome was not built in a day, D. Ramanaidu has his own share of struggles and hardships in order to become successful producer. He ventured into bricks business before getting into film production but failed miserably because of circumstances. The bricks were spoiled because of heavy rainfall on the first day of his business itself. Little everybody knew that it would be the same person who would create a storm of money by making a film like Prem Nagar later. One can see the shades of legendary film personality L.V. Prasad in him for his fantastic determination to become successful film maker.

When times are different, and filmmakers preferred to make certain style of films which demanded sentiment, formulaic approach towards the characters and regular style of songs- he chose to make Ramudu Bheemudu which featured the legendary Sr. NTR for the first time in Telugu Cinema. Literally every aspect of the film is rich- right from music, visuals, actors and performances! The film paved way for many entertainers featuring the lead actors in a dual role. Without sensible far sight and confidence in oneself, such big step wouldn’t have been possible.

Ramanaidu never hesitated to bring the best production values if he strongly believed in the film’s subject. ANR’s Prem Nagar and Secretary are best examples for it. Telugu Cinema was introduced to the world of glamor, affluence and visual grandeur with the breathtaking sets and ravishing costumes of the lead actors in these films. Moreover, the art direction was so convincing and never artificial in any of his films. He dared to make these films based on popular books which was another challenging step for the early 70s era.

This Movie Moghul had a great passion for acting right from his college days. He was seen in brief appearances for many films produced by him. If at all he focussed on acting alone, we wouldn't have had a great producer like him gracing Tollywood.

His films ranged from outright comedy (Aha Na Pellanta), adventure entertainers (Bobbili Raja), experimental entertainer (Indrudu Chandrudu), Tragic Love Story (Prema), Social Awareness (Dharmachakram, Ganesh, Sivayya and Preminchu) and what not? Ramanaidu knows the perfect recipe to make a film on high values and commercially successful. He set the filming standards in Telugu Cinema, thereby becoming a role model for all aspiring producers.

Ramanaidu is one unique personality who proved that for a person to be successful in Cinema - Determination and Novelty are the two most important aspects apart from being disciplined, valued and energetic.

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