Many years ago, when the eccentric genius Ram Gopal Varma came up with the movie Raatri, it gave sleepless nights to many for few days. The genre of horror was not fully exploited then. Eventually, he made few horror movies and some of them worked very well.
Cut to the present, the horror genre seems to have become the in-thing for the entertainment industry because two out of five flicks are coming with that concept only. It must be said that the turning point came with the movie Kanchana and it got accelerated with Prema Katha Chitram.
Then came movies like Geetanjali, The End, Pisaachi which became a success and now, nearly half a dozen movies are in line with the horror subject. While the box office response seems to be positive for such movies, the fundamental remains the same. If the content is rich only then it is working with the audience. Let us see how innovative the filmmakers get to scare the bulbs out of you.