You may find this hard to believe but these days the potential to make money is more in the small screen circuit than the silver screen circuit. This is not in terms of the quantity but in terms of the risk involved. Taking that as the cue, there are few Tollywood personalities who are investing in small screen projects.
Now, one Telugu producer has come up with an interesting move. He is none other than Madhura Sreedhar and he has done a TV series on the legendary West Indian Cricketer Brian Lara. This has been done in association with the famous Yupp TV. A series of tweets were also seen regarding this program.
Everything is good and it got good reach so what is the revenue model is the question asked by many. Well, Madhura Sreedhar is highly intelligent and his ideas are beyond borders. This project is going to come in a popular TV channel in West Indies and in that he is going to mint money. Nobody knows that business model and Madhura Sreedhar has set a new trend with this.
ALSO SEE :
Brian Lara TV Series Curtain Raiser
