‘Where there is a will there is a way’- this is one slogan which has always led to new methods of doing business and even the cinema industry is no exception to it. Till recently, Tollywood movies had market in north India in the form of dubbed version in Hindi.
But now, a new market has opened up and that too for the C grade movies in Telugu. There are some producers who do C grade movies with a peanut budget of 30 lakhs to 85 lakhs. For them, a ray of light has now come in the form of the Bhojpuri market.
It is heard that these producers are now being approached by Bhojpuri folks and their base price is 50k per movie. Based on the sexual flavor and glamour quotient, the price will go to 5 lakhs. After buying it, they will dub it in their local language and release it in their areas. That’s a good deal indeed.
