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'Hype'r Active Publicity

By - September 29, 2016 - 09:12 AM IST

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Though you have a very good movie on hand with the right cast and content, your efforts will be in vain if you don’t have one tool and that is publicity. It is very important for every film to have a proper strategy of pushing your film among the public.

The objective should be to develop the right kind of hype so that the crowds come to the theatres on the release day. One film which is going out of the way to do that is Hyper featuring energetic star Ram Pothineni and the juicy cutie Raashi Khanna.

Helmed by Santosh Srinivas of Kandireega fame, the film is hitting the screens on September 30th and the release is going to be big. Touted to be an energetic commercial entertainer, the film has garnered enough attention with its publicity so it has to be seen whether it lives up to the hype or not.