These days when a film enters in theatres on Friday it manages to run for two weeks healthily provided it gets an above average and hit talk. As for the rest, most of them disappear by the second weekend. The full business run is done by then due to maximum theatre release.
And if it is small budget flicks you should not be surprised if some of them are removed right on Monday. Despite all these odds, one small budget flick is running big time and now it has reached a marathon tenth week which is surprising everyone.
We are talking about the film Pelli Choopulu featuring Vijay Devarakonda and Ritu Varma. This entertaining love story is currently on with its screening at multiplexes and theatre occupancy is still decent. This is indeed a praiseworthy achievement for the makers.
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