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'Pelli Choopulu' Effect On Singapore Market

By - October 03, 2016 - 04:52 PM IST

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Though it is ages since the movie has come, it appears that you still cannot have enough of Pelli Choopulu. Featuring Vijay Devarakonda and Ritu Verma, the film struck gold at the box office and now, it has unfolded a new chapter for Tollywood business.

Most of the Telugu movies that are released in Singapore have an extremely short run. They are usually screened for 1 or 2 days maximum and most of the times the revenue earned is not that great. However, Pelli Choopulu reversed the scene.

The film had a sizeable release in Singapore and it has played for one full month with good collections. As a result, this has opened up Singapore market in a big way and has triggered a new confidence among Tollywood folks to focus more on this region.