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Strategy Behind 'Nakshatram' Promotion

By - October 28, 2016 - 05:36 PM IST

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You don’t need further introduction on the importance of promotion for a movie because that’s the best platform to get closer to the audience and pull them to the theatres. However, the promotion of every film has to be done with a particular strategy and only then it works.

The creative genius Krishna Vamsi is currently going all guns blazing with respect to the promotion of his new movie Nakshatram. So, what is the strategy behind this large scale canvassing? Well, he wants the audience to own each character and hence he is releasing their look separately.

Sources reveal Krishna Vamsi is also spending a lot on publicity and as part of that, single character posters are also coming. Next, even teasers are also coming based on each character. That way, each character is getting registered in the minds of the audience strongly. Let us wish all this gets converted into collections at the box office.