With the demonetization of Rs 500 & Rs 1000, people of India are currently immersed in depositing cash and pooling Rs 100 notes. This impact has fallen on all markets and film business isn't an exception. While some filmmakers backed off with their releases, Akkineni hero Naga Chaitanya says "NO WAY".
As per the latest update, Naga Chaitanya's Saahasam Swaasaga Saagipo is releasing tomorrow (Nov 11) as promised. The film has already been postponed many-a-time, moreover the Tamil version Acham Yenbadu Madamaiyadu (starring Simbu & Manjima Mohan) is releasing tomorrow. While this week is the only free window available for the Tamil producers even the Telugu producers are hopeful that the current currency problem might slowly settle down with banks being open on the weekend.
So, SSS had no other go but to release as announced. On top of it, the Akkineni family has always been gutsy enough to make bold moves - be it a script or a release. Hope the film lives up to the expectations and manage to make it big. Good luck Chaitu, Manjima & Gautam Menon!