The mere fact that cinema is a public product is evidence enough to show how sensitive the market can be. One upheaval in the external environment causes a detrimental effect on the industry. Right now, the Tollywood circuit is going through one such crisis.
The demonetization of the 500 and 1000 rupee notes by the Indian government has dealt a death blow to this week’s releases. Even movies like Saahasam Swaasaga Saagipo which got a positive talk are sinking due to lack of ticket buyers and the reason is obvious.
The trade pundits are saying it would take few weeks for things to settle and till such time, the films are going to be in a quandary. It is obvious that the release slots have become quite tight and postponement only leads to massive multiple releases. Let us wish things improve soon.