You have to sweat it out with aggressive promotions and interesting pre release material to grab attention for a movie but another way to get it quicker is through a controversy. While most of the times the controversies are cooked up with a motive, some happen genuinely as well.
Currently a new controversy seems to have engulfed the much talked about movie Jai Lava Kusa. A noted newspaper daily has reportedly come up with a special feature implying the characterization of young tiger Jr NTR for one of his roles was actually developed by speed director Puri Jagannadh for his next with the same hero.
While the authenticity of this is yet to be verified, the fact that it came in a newspaper has triggered a major controversy and whether it is true or not one thing is clear, the film is now going to get bigger hype. The coming days will reveal who is right and who is not.