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Will This Strategy Work For 'Jai Simha'?

By - November 21, 2017 - 01:27 PM IST

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While cinema is a form of art the other side to it is, it is a product that needs to be sold and for that to happen, a proper strategy needs to be devised. Normally this is done by the producer and any gaps in the strategy will certainly raise eyebrows. Some discussion is happening on Nandamuri Balakrishna's upcoming movie titled Jai Simha.

This is being produced by C Kalyan and reports from Filmnagar reveal he has hiked the selling price to distributors by a whopping 40 percent. There are also reports that Kalyan has retained the West Godavari and Uttarandhra regions. Due to the spike in price, the distributors have reportedly dropped the idea of buying the movie.

Those who heard this are asking what is the strategy of C Kalyan behind hiking the price so exorbitantly. Of course, nothing is officially known but if it is true then it is certainly a matter of concern. On the shooting front, almost seventy percent is reportedly completed and the film can easily target Sankranthi 2018.