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Poor Promotion Heavy Price

By - November 21, 2017 - 04:20 AM IST

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There are many aspects that make a movie successful and among them there are very important elements which must not be neglected. You might have a great movie which has shaped well but if you are not working on pushing it properly among the audience your fate would be doomed at the box office.

The latest film to join that list of unfortunate is ‘Khakee’ featuring the sharp eyed Tamil star Karthi along with the sweet Punjabi Lassi Rakul Preet Singh. Apparently, the film was met with good response from the B C Centers in Tollywood and it had sizeable openings which looked encouraging.

However, due to lack of promotions and nobody to make a buzz about it, the collections dipped alarmingly and the film is now paying a heavy price. The analysts say that ‘Khakee’ had strong potential to strike big at the box office in Tollywood but poor promotion is the culprit. Hope the others learn a lesson out of it.