There are many instances where we have mentioned how the Telugu audience has patronized the Tamil stars and the likes of Rajnikanth, Vikram, Suriya, Kamal Haasan, Karthi have created their own markets here. Given that, whenever their films arrived the situation was getting challenging for the Tollywood folks and their movies.
However, times have changed and today the Telugu audience has proven that even they are keen on content and if that is not there, nothing works. It has been proved with the number of flops scored by the Tamil movies which came in dubbed format. As a result, even the Tollywood folks who were buying the Tamil flicks are now taking a backstep.
Reports from Chennai reveal producer Dhanush is in a desperate search for a producer in Tollywood who can take the Telugu rights for his movie ‘Kaala’ featuring Style Samrat Rajnikanth. It only goes to show that the Tamil stars now need to up their ante in order to regain their lost market in the Telugu states.