You might have a movie which has some really worth content and the right kind of star power, but all this only helps in establishing a brand and some initial hype. The real deal lies in taking the film to the people in a maximum way and only then all your efforts would bear fruits. This is the suggestion coming regarding one interesting film.

We are talking about the movie ‘Mahanati’ based on the life of the legendary actress Savitri. The film is now preparing to hit the marquee and though the release date is approaching, the buzz is yet to start. The cine seniors are saying aggressive promotion is the only way this movie would work at the box office.

They also add that something should be done constantly to keep the movie in media attention and public memory till the actual release happens. As such, director Nag Ashwin has done a fabulous job with some beautiful casting and design but now is the time he needs to step up the pedal and push this aggressively.