You tend to come across certain hiccups and delays when it is a small budget movie but when the film has a reputed star with big names attached to it, it is a cakewalk. But when such movies encounter hitches it starts raising the eyebrows....
You might be having the best of content in your movies but unless you conceive it in the right visual format, the audiences don't get connected. Hence, it is important that right from the posters to teasers to trailers, everything needs to be on top ...