Gone are the days when item songs were just optional. It has become a mandatory component of any commercial entertainer and with top heroines also willing to shake a leg, the demand has risen....
With the advent of social media, fake news reports have turned a headache for celebrities all over. There is a rumor or fake news report on someone/something every other day and the concerned film celebrity comes up clarifying...
Unlike a job in government or private sector where you can be assure of service for few decades, it is not the case with cinema industry. The funda of making hay while sun shines holds very true here....