Over the years the south Indian film industry has evolved in a great way. The films which previously used to remain confined within the regional barriers have now been getting a countrywide release and therefore getting exposure to a lot of people. This has been a result of improved marketing and promotion. This feature were not so much important in earlier days, but in modern days it has become an integral part of film making and it can be very rightly said that a film’s commercial success in the box office mainly depends on the way it is promoted all over the country. A good promotion certainly creates a lot of hype and buzz around a film which leads to the film being a success. So now days the producers of the south Indian films are also thinking of a unique way of promoting their film to attract the viewers. The latest to join this list is the teaser of the film Bahubali which is being tactfully released in order to create excitement about the film.
The Career of Prabhas
Prabhas is a young Telugu actor who has been very successful in the south Indian film industry and is called by many as the young rebel star in Tollywood. He began his film career in the year 2002 with the film Eeshwar. Then he grabbed the lead role in the film Raghavendra. But he first got success in the box office with the film Varsham which became a blockbuster and give him a lot of popularity. With the exception of a few flops in between, Prabhas continued to deliver one hit after the other in the following years. His films Chatrapathi and Munna were a huge commercial success. Then in the year 2009 he again delivered hits with the films Billa and Ek Niranjan which cemented his position as a top actor in the Telegu industry. His films Bujjigadu and Rebel were also successful. He also showed his potential in family entertainers like Darling and Mr. Perfect which were both highly successful commercially. Then he followed it up with another blockbuster Mirchi co-starring Anushka Shetty and Richa Ganguly.
The Promotion of Bahubali
Prabhas is going to be seen again in the upcoming Telugu movie Bahubali directed by S. S. Rajamouli and co-starring Anushka Shetty and Rana Duggubati. This film is supposed to be the highest budget Telegu film of all time and shooting is being commenced in a rapid speed. There has already been lots of hype surrounding the movie making it the most awaited movie of this year. People are eager to get any sort of news regarding this movie. So the film’s producers are playing tactfully to release the teaser in such a way that it will excite a whole lot of audience. They have come upon the idea to release the making video of the film on a special date October 23rd which is the birthday of Prabhas. This will create a lot of excitement among the fans of Prabhas.
Conclusion
This strategy certainly seems to be profitable as it has already generated lots of interest among the people and they are eager to catch the video on October 23rd along with celebrating the birthday of their favourite superstar Prabhas. The future of the film certainly looks good.