Music Magic gets a corporate touch up

By - September 18, 2013 - 06:37 PM IST

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How would it be if a well lettered IT man enters Tollywood on a mission to produce high quality-low budget films?

It could be this way apparently:

Palem Srikanth Reddy, a well known technocrat and an industrialist is stepping into the Telugu film Industry with his first production venture as Music Magic under Palred Media & Entertainment Pvt Ltd banner. Srikanth is a man with a mission, to implement Hollywood production style in Tollywood by issuing salary contracts to actors, filmmakers and other crew members like any other corporate company.

‘We are aiming to reduce the anarchy that is prevalent in the Telugu Industry like delay in shoots and wastage of producer’s money by making use of a software and quality analysts. Music Magic is a product of that software and the final output seems like Microsoft has just made its entry into Tollywood,’ said Srikanth Reddy. The software of Palred Media integrates the script, dialogues and scenes into a digital storyboard that breaks the movie down to shots.  

This commercial entertainer casting Rahul, Trinath, Kimaya and Henna Chopra in the lead roles will hit the screens on 20th September. National award short filmmaker Mantraaskar DS has directed this movie, which speak about the traditional and classical music. This musical genre has 13 songs (12 songs and an instrumental) composed by Padmanav and Joseph Sunder.

iQlikMovies welcomes this congenial innovation into Tollywood.