Biggest Pre Release Publicity Ever?

By - October 18, 2014 - 02:53 PM IST

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If you want to make a film and want to be sure it becomes a success then you need to plan its pre-release publicity perfectly. Unless that reaches the audience, the film will not get the due response. This concept is something Bollywood has imbibed very strongly and they wouldn’t hesitate to go to any extent for that.

And the hype grows exponentially if it is a big star film. True to that, the new movie Happy New Year is being touted as the film which has got the biggest ever pre-release publicity. Led by Shah Rukh Khan from the front, the team has performed Slam! Tour wherein they have covered different cities of UK and USA.

According to speculation, almost 25 crores budget was exclusively catered for this pre release stint. Given the fact that it had the entire cast comprising of Deepika Padukone, Abhishek Bachchan, Boman Irani and the entourage, this is expected. The film is gearing up for a Diwali release so let us wish the makers of Happy New Year celebrate Diwali with joy of success.