O.U.T At Its Best @ 'Memu Saitham'

By - December 01, 2014 - 09:31 AM IST

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If you happen to be a Telugu cine buff then you would say you experienced a star studded gala wedding after watching the ‘Memu Saitham’ initiative by Tollywood. While the entire proceedings were shown as ‘Live’ on the Gemini TV, here is an inside dope on how the whole thing became such a huge success.

Due credit goes to the Optimum Utilization of Technology. Well, some of the events that you watched such as dance performances and certain skits were already recorded. Sources reveal the recording of certain programs was on from the past four days.  Only such as the star cricket match and the evening programs were all live. But still, it could give an impression that everything is happening live on stage, for the TV viewers. This saved time as well as minimised the risk of coordination mishaps. 

Secondly, the Gemini TV channel scores the highest TRP and for the ‘Memu Saitham’ event, they have hiked the ad slot prices. As a result, a lot of revenue was earned. According to reports, a total of Rs 13 crores was collected with this initiative, including the donations made by general public on memusaitham website and the proceeds were given to the CM relief fund for the Hudhud victims. Thanks to technology, the event became an overwhelming success!

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