If you are aware of the business terminology of cinema, then you would know that the market of two Telugu states is divided as Naizam, Andhra and Ceded. But now, one region is getting replaced with a new term. We are talking about the Naizam area and it is now vanishing from the Tollywood circuit.
Most of the distributors are now stating that it is appropriate to replace the Naizam word with the Telangana word. Now that bifurcation has happened and the entire region falls under the Telangana state the distributors and the filmnagar biggies are suggesting that it is better to call it as Telangana area.
In case you do not know, the backbone of revenue for any Telugu film is the Telangana region as it comprises maximum number of theaters and covers larger area. Given the fervor many in the newly formed state have, they would take more pride and happiness in removing Naizam and bringing Telangana.
