The business of cinema has been going through different facets of transformation and in that, the south cinema is seeing few transitions. A closer look reveals the nexus between Tollywood and Kollywood on the rise and that way, the Tamil circuit has been working its way into the Telugu market.
Kollywood filmmakers are preparing movies to release in Telugu so they are doing that kind of packaging. For instance, they are taking comedy king Brahmanandam and giving him juicy roles. Similarly, they are roping in Telugu girls for key roles. This is working good for them as they release it in the form of a bilingual.
Similarly, Bollywood is preparing its products in such a way that it works in Pakistan. For the record, the film industry of Pakistan is called as Lollywood and though it has an industry of its own, the demand for Bollywood movies and their superstars is phenomenal. As long as the business is prospering, these permutations and combinations are worthwhile.