How many of you remember the time when the television used to have only Doordarshan channel and later on, Doordarshan Metro. Today, there are more than 200 TV channels and you don’t even know which is what. Given that situation, the competition has become extremely high among the channels.
So, it takes a special event or a person which ensures all the channels have a field day. Something like that happened recently and the reason for that is megastar Chiranjeevi. Apparently, Chiru had celebrated his 60th birthday and he was also present for the audio release event of Subramanyam for Sale.
After the live telecast, those rights were given to all channels for a particular price. Due to the repeated telecast, the TRPs are still high and the reason for that is Chiru. That is the aura of the megastar and the home audiences still get glued to TV screens whenever he comes on the small screen. All the TV channels are thanking him profusely.