To those of you who are not aware Surrogate Marketing/Advertising is defined as ‘A form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product.’ You are well aware that every film needs a lot of marketing and publicity.
As part of that, even the heroes play a key role. Taking that as the cue, some are quipping that energetic star Ram seems to be resorting to some surrogate marketing of his new movie Shivam. Apparently, the film has reached the dubbing stage and Ram has taken an opportunity to talk about it.
He came up with a tweet which goes like this- ‘Take#15....First time navvakunda dubbing cheppalante kashtamgavundhi.. sigh..ready...Take#16 #Shivam #ShivamOnOct2nd’. Some smart brains are declaring Ram is doing surrogate marketing that the film is filled with so much laughter that you would love it. Let us hope this strategy works.