When you notice that a film becomes a hit you would also try to figure out who was behind the whole success. There are many times the credit goes to the actors and directors but a significant part is also played by the publicity and promotion team. One noted name in that is Arka Media.
This is the company which did the promotion and graphics work for the magnum opus Baahubali. Now, there is news that the new movie Sarabha has also assigned the promotion and graphics work to Arka Media. Sarabha is being made at a whopping 20 crores budget.
Reports also reveal Arka Media is getting huge payment for doing the promotion right from VFX to other aspects of publicity. The way the makers are going ahead, it looks like they are quite serious about making this film a big hit. However, they also need to focus on the content if they really want to see their film working.
