What happens when you go to a sweet shop? After going there, you will see different sweets in the counter. You will taste something and once you like it, you order 5 or 10 kilos and then take home as a parcel. The same is said to be the case with the ‘Company’.
This is the setup of the eccentric genius Ram Gopal Varma. Ideally, he will put teasers and trailers of his ideas continuously and they will get ready. Once they are ready, he will release them online and as soon as he does that, somebody will connect and comes forward to produce.
Once the groundwork is done, the film hits the floors and shooting begins. So, the ‘Company’ is for producers. In fact, just a press note for the film Vangaveeti brought producers for RGV. The same happened with Bruce Lee teaser. That way, just with the sample he entertains and attracts the producers.