Heavy Competition and Bid for Sardaar Rights

By - March 09, 2016 - 01:04 PM IST

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Powerstar Pawan Kalyan’s forthcoming flick Sardaar Gabbar Singh is breaking the records of previous blockbusters even before its release. As the audio and film release is fast approaching, hype and craze over the film are increasing multifold.
Interestingly, there is heavy competition for Sardaar movie audio launch telecast rights amidst leading TV channels like Gemini, MAA & NTV who are bidding a whopping amount of Rs 1.25Cr for the rights. If the deal is closed, this will be a new record in the category of audio launch telecast rights. Well Pawan’s craze will rain TRPs for the channels for sure and this is the obvious reason behind the heavy bid.
On a whole, trade pundits predict that the film shall make a pre-release business of over Rs 80crores. And all eyes shall be on Pawan’s ‘Rs 100Cr mark’ this time and given the craze and inside talk, the film is set to gross more. Meanwhile, the venue for audio release event on March 20 isn’t officially confirmed but the movie release will hit the screens worldwide on April 8.

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