Rs 20 Cr On 'SGS' Hindi Promotion?

By - April 04, 2016 - 09:51 AM IST

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The clock is ticking for the much talked about and highly awaited movie of the summer season. We are talking about Sardaar Gabbar Singh featuring power star Pawan Kalyan and the saucy seductress Kajal Aggarwal. The release date is due for April 8th and it is releasing in a massive scale in Hindi as well.

According to reports, the budget for promotion in the Bollywood version is touching the sky. According to reports, EROS Now which has bought the Hindi rights is spending a whopping Rs 20 crores for the promotion. In Bollywood, a medium budget movie’s minimum promotional cost is 15 crores.

Only then it reaches all corners of nation. Given that situation, one can imagine how Sardaar must be promoted. On the bright side, the film has the likes of Kajal, Sharad Kelkar, Kabir Duhan who are familiar. To top it all, senior star Mukesh Rishi is doing a very important and powerful role. So, it is worth every penny spent.

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