While planning for the casting of a movie, you need to be careful about the choice of actors and usually there is a tendency to pick up few names just for box office attraction. For instance, the erotic sex goddess Sunny Leone rules the roost when it comes to Bollywood.
But the real question being raised is, how much of a value is she adding when she comes to south. Sunny was seen in a special song in Tamil and later she was seen in a role in the Telugu movie Current Theega. Now, she has been roped in for another Telugu movie Burrakatha.
The point is, can she help in collections with her presence? The film pundits say this is possible in Hindi because for pan Indian audience, Sunny’s antics come across as bold but in regional circuit it comes across as vulgar. Whatever it may be, the craze factor would be there at the start.